About Us

Pregalicious maternity wear was established in 2005 selling fashionable maternity clothes at affordable prices. However, listening to our customers we realised their need also for good quality, supportive and comfortable maternity bras and nursing bras, so we initially introduced a small range of sports type bras and the demand grew.

All our staff had been breast feeding mums and we knew the problems, so we attended bra fitting courses and became trained maternity bra & nursing bras Fitters. After that we were amazed by how many of our customers who came in wore the wrong size and inadequate bras.

It is very important during your pregnancy to wear the correct size bra. It is far more comfortable, supportive, it helps your posture and it must grow with you through every changing stage of your pregnancy and nursing.

Through demand we next introduced the Anita maternity bra and nursing bra range loved by our larger cup sized ladies for their underwired options available. These are certainly not "the dreaded underwires" as they are specially developed and approved. Please see the Anita selection for more details.

With our reputation growing and a demand for more different styles of bras, we also increased our lingerie selection and are proud to have introduced the Bravado nursing bra collection and more recently the sexy HOTmilk maternity to nursing bra collection.

In 2010 a lady suffering from SPD struggled on crutches into our shop to be fitted for a nursing bra. We then decided to launch our FREE home maternity bra and nursing bra measuring and fitting Service for those ladies who have problems getting out. Problems with transport, medical problems, children at home or just because they do not like the idea of being measured in a shop. The response was amazing!

In 2011 we closed our maternity retail shop to concentrate on our Online Store together with our Home Bra Measuring and Fitting Service. This enables Pregalicious to offer most of the collections at cheaper than RRP prices and we are proud to say that we are probably the largest independent stockists of maternity bra and nursing bras in Kent.